Applebee’s has long been a date night destination, but the brand’s position was solidified as such in 2021 when country musician Walker Hayes sang about it in his song “Fancy Like.” That position ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new marketing strategy study on the quick service restaurant. A leading player in ...

It seems silly to say this now, nearly 30 years after the Internet went mainstream, but a website is the most important billboard companies have to showcase their brands and attract customers. That’s ...

A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

Owners have myriad considerations when starting a restaurant. They likely plan for significant expenses, such as rent, r ...

In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing. First, I’d like ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. From customized TV and movie recommendations on streaming platforms to a news feed populated ...

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