Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Marketers watched the fastest-growing technology adoption in human history unfold while measuring it lagged behind; we catch ...

The Consumer Marketing Awards (CMA Awards) announces the winners of the 2025 program and introduces a new Icon of the Year honor, awarded to The Michelin Guide. Marketers were recognized for standout ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...