When consumed mindfully, matcha delivers steady energy, sharper focus, and powerful antioxidant support — all in one cup.

Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.

Here's what makes matcha unique among other green powders and beverages, how it can benefit your health and why moderation ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...