Fixation. Fetish. Call it what you will, there’s something percolating in the fast-food liquid zeitgeist with McDonald’s Diet Coke. “It started innocent,” explained Doug E. Fresca, of Dover-Foxcroft, ...
Ask around, and you’ll notice something funny: most people swear that Coke tastes better at McDonald’s than anywhere else. It’s crisper, fizzier, somehow more satisfying. But this isn’t just nostalgia ...