Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

In the dynamic landscape of restaurant marketing, understanding the impact of campaigns is essential for making informed decisions and driving growth. Restaurants utilize various methods to measure ...

With the business world — and the world at large, for that matter — changing at what feels like a moment’s notice, businesses and brands have never been required to be as limber as in this current ...

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Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what does that actually mean?