Return on investment is one of the most important metrics for any business. As an entrepreneur, you’ve probably heard or used this term dozens (if not hundreds) of times. After all, it is the metric ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Whenever you invest money in marketing activities for your company, be prepared to measure the return on investment. Some aspects of digital marketing, like other direct marketing methods, are ...

A small-business owner seeks to improve the productivity of all the functional areas of his company, but achieving greater marketing productivity is particularly important, because it produces ...

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In the dynamic landscape of restaurant marketing, understanding the impact of campaigns is essential for making informed decisions and driving growth. Restaurants utilize various methods to measure ...

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Seasoned marketing and revenue leaders join Measured’s leadership team to accelerate growth and expand global adoption of its AI-powered marketing effectiveness platform. AUSTIN, Texas--(BUSINESS WIRE ...