Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform. The partnership between the two companies aims for optimization to become ...

After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer strategy ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

In proximity commerce, repetition wins. Brands should think beyond one-off bursts. Furthermore, they should consider ...