17 Tips For Brands Looking At New Platforms For Their Social Media Mix
While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...
Adweek on MSN12h
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report
More than 500 subject matter experts across the buy and sell sides were surveyed for IAB's State of Data 2025: The Now, The ...
Best Buy’s Social+ Platform Signals Retail Media’s Off-Site Future
Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...
Sunday Trust on MSN1d
mediaReachOMD upgrades device to improve strategy
A media outfit, mediaReachOMD has upgraded to OMD Consumer Intelligence, OCI 2.0, to improve its efficiency.According to a statement signed by the media outfit, the decision to upgrade to OCI 2.0 was ...
Best Media7d
Why new-age brands are making billboards for social media
Elaborating on his stance, he said, “Now, while social media amplifies OOH ... offering one cross-device brand experience with maximum physical visibility and online activity.” ...
Business Insider1y
WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
"As marketers, we — agencies and brands alike — have become hooked on accountability, on targeting, and that's going away on the open internet in a lot of cases. But within retail media ...
Business Insider1y
How to create an influencer media kit to pitch brands
Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a range of content types — like in-feed posts on Instagram, a 30-second TikTok ...
Best Media11d
Adoption of brand building increasing on retail media: Medhavi Singh of Criteo
New Delhi: The retail media landscape is experiencing a seismic shift as it surges into a multibillion-dollar industry, with brands increasingly turning to platforms like Amazon, Flipkart ...
Food26d
How can sustainable media buying lower carbon emissions and costs for brands?
a company focused on sustainable media buying and advertising. Founder and CEO of Boa Avril Tomlin-Hood explains in this episode of Brand Alchemy the internet contributes nearly 4% of global ...