Digital media-buying pioneer John Nardone has left agency technology leader Mediaocean and a new team has been put in place to oversee the operations of its legacy media-buying systems, it's new ad ...

NEW YORK, Sept. 28, 2022 (GLOBE NEWSWIRE) -- Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced the company was named a Leader across four ...

Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would instinctively steer clear of. But some media doesn’t leave room for nuance. On ...

NEW YORK, Oct. 20, 2020 (GLOBE NEWSWIRE) -- Mediaocean, the essential platform for omnichannel advertising, is proud to announce the promotion of its first-ever global Chief People Officer ("CPO"), ...

CVC Capital Partners and TA Associates are acquiring Vista Equity Partners’ stake in Mediaocean, a omnichannel advertising platform. No financial terms were disclosed. The transaction is expected to ...

Add Yahoo as a preferred source to see more of our stories on Google. VideoAmp signage at a party at Cannes advertising festival In a key step towards the TV industry's goal of having multiple ...

Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $150 million. 4C raised $31 million in two rounds, most recently ...

NEW YORK--(BUSINESS WIRE)--Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and ...

GUEST OPINION: Mediaocean the mission-critical platform for omnichannel advertising, today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) ...

Omnichannel advertising platform Mediaocean has integrated TikTok into its closed ecosystems optimization solution, formerly known as Scope by 4C, per an announcement. The deal is meant to help ...

Mediaocean's reported $500 million acquisition of Flashtalking will give the independent ad software provider a more robust omnichannel offering. Mediaocean handles many aspects of the campaign ...