As recently as a decade ago, social media was not an important part of a company’s marketing and promotion plan. Advertising on the internet was a new frontier, staked by companies who used bold, ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

IN THE MAIL: Direct mail pieces need to make the right presentation, focusing on how the contractor’s service improves the consumer’s living environment. April 6, 2020 There’s an old saying about ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

(Ad) We all know that advertising is a worthwhile endeavor. It is critical for starting, growing, and sustaining a successful business . However, figuring out the financial aspect of advertising trips ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only method ...

Word of mouth advertising is a traditional method of spreading news about your small business. Most often, personal style marketing involves customers informing their family and friends of their ...