Miller Lite says 60% of American adults admit that they cancel plans at least once per month. The beer brand wants to entice ...

Connecting with people is just as important as ever, but especially in the post-Covid era, it seems harder than ever. And ...

Developed by ad agency Leo Burnett Chicago, the campaign stars Christopher Walken and breaks in January across TV, online ...

Miller Lite launches its new “Legendary Moments Start with a Lite” platform starring Christopher Walken, encouraging real-life connections, Damp January, and unforgettable moments over a beer.

1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...