How? With eye tracking. Eye tracking can reveal the effectiveness of email campaigns, mobile ad banners, landing pages and game advertising by allowing you to see through the eyes of your users ...

Google is reportedly set to acquire AdHawk, an eye-tracking startup, to implement its technology in future smart glass ...

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would ...

Google could be planning to re-enter the competition with its Android XR platform and a partnership with Samsung on a new ...

Pupil Neon Mobile Eye Tracking Glasses – 1.6-2.4 degree accuracy, 2x 192 x 192 200Hz IR eye cameras, 1600 x 1200 30Hz scene camera, integrated accelerometer, magnetometer, and gyroscope, post-hoc ...

Google LLC is reportedly in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, for $115 ...

Using these tools, we are able to conduct controlled, naturalistic studies of the human visual and motor systems. A mobile eye tracker typically has the form factor of a pair of sunglasses, with three ...

Eye tracking is a useful feature in social virtual reality (VR) spaces because it really enhances presence and communication when one’s avatar has a realistic gaze. Most headsets lack this ...

One of the positive uses for the eye tracking data that the drivers identified in the study was using the data to train new ...

In a new study, scientists used mobile eye-tracking to study dogs as they reacted to human communication. About 20 dogs in the study wore an eye-tracking headgear which recorded their eye movements.