WILKES-BARRE – Today’s peanut-themed celebration on Public Square will go on, with a focus on the birth of Baby Nut rather than the demise of Mr. Peanut. Or perhaps it will celebrate the resurrection ...

Amid the hype — and sadness — caused by Planters’ decision to kill off beloved mascot Mr. Peanut, the 104-year-old icon rose from the dead on Super Bowl Sunday night. In an ad shown during the third ...

The saga of Mr. Peanut‘s tragic death has come to a strange and disturbing end. Well, actually it’s more of a new beginning. Planters released a commercial ahead of this year’s Super Bowl that ...

Longtime Planters mascot Mr. Peanut shockingly died in a Super Bowl ad that was released in January, but Planters introduced its new mascot in a commercial that ran just before halftime in Sunday ...

Mere days before the Super Bowl, the world mourned the loss of iconic snack mascot Mr. Peanut. Fans were impressed by the company's daring marketing move, but also pretty devastated by the surprising ...