Rolex is considered a “one and done” timepiece by many — and for good reason. The iconic watchmaker’s Datejust, Submariner, Daytona, and other styles are timeless, contemporary heirlooms, often passed ...

Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

Although we think these are the best Rolex watches to buy right now, being able to do so might be trickier than reading about ...

If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

So, you want to buy a Rolex? Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn't in the cards for everyone. But fear not. That ...

The Watches of Switzerland Group first announced plans to relocate the existing 900-square-foot Rolex boutique on Bond Street to a new 7,200-square-foot location on Old Bond Street in 2022. Located in ...