Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring ...

Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps. First announced in 2019, the sneakers used a Back to the Future II ...

In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

Nike is discontinuing the app for its self-lacing shoes. The Adapt BB smartphone app, which controls Nike's $350 self-lacing sneaker's third edition, will disappear from Google Play and the iPhone App ...

Nike continues to add to the technology of its self-lacing shoe line. The FitAdapt system, which includes a built-in motor to adjust the lacing, pressure and fit of two shoe models, can now be ...

The Nike Special Edition Powerbeats Pro 2 features a two-tone Black and Volt design, which the company said is Nike’s ...