After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all-digital ...

After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. "Brands have an incentive to be there because ...

Nike (NYSE:NKE) officially launched a new blockchain-based platform called .Swoosh that it calls its own special place on the Internet where consumers can collect and help shape Nike virtual creations ...

Nike Inc. announced it has bought digital sneaker firm RTFKT as the sportswear company looks to build up its presence in the metaverse. In the quickly expanding virtual-reality space, participating ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Nike has acquired RTFKT — a company that creates digital artifacts, including “Metaverse-ready” sneakers and other collectibles — for an undisclosed amount. The RTFKT acquisition is the latest Nike ...

Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest United States-based athletic products manufacturer through this ...

FILE PHOTO: FILE PHOTO: The Nike swoosh logo is seen outside the store on 5th Avenue in New York, New York, U.S., March 19, 2019. REUTERS/Carlo Allegri/File Photo/File Photo The digital space, called ...