UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...

After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo ...

OXO cubes are a beloved culinary essential in many kitchens, known for their beef, chicken, and vegetable variants that enhance the taste and seasoning of various dishes. Yet, there's a nifty little ...

10:42, Fri, Nov 15, 2024 Updated: 10:48, Fri, Nov 15, 2024 A 'revolutionary' trick using a stock cube is said to prevent lumps from forming in your dishes within seconds. The renowned OXO cube, famous ...

Many people have Oxo cubes in their kitchen as a cupboard staple for cooking. There are beef, chicken and vegetable flavoured cubes and they can be used in different ways, including to add flavour or ...