As someone who has been (fake) blonde for decades, I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help ...

OLAPLEX has launched a new purple shampoo for blondes and greys and the results are magical. Olaplex Nº.4P Blonde Enhancer Toning Shampoo has hit the shelves, and we are running to get our hands on ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Calling all blondes! Cult haircare ...

Hair care brand Olaplex released the results of tests it says show that its products are safe to use after a group of consumers sued the brand, claiming its shampoos and conditioners cause hair loss ...

OLAPLEX is one of the leading haircare brands on the market, which we personally can't get enough of. Right now beauty mecca Lookfantastic is giving away a freebie product with every Olaplex No.4-P ...

Whether or not you’re already an Olaplex fan or just searched “what is an Olaplex bun???” for the first time, you’ll want to sit down for this. Olaplex has one of the most loyal cult followings for ...

Olaplex Black Friday deals are typically hard to come by, so we were excited to spot this three-piece Bond Maintenance Set included in Nordstrom’s Black Friday sale. The bundle includes $120-worth of ...

Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...