This isn’t the first time automakers have used a video game to market a new car. Some of the industry’s most venerable marques have been doing this for years. Indeed, Bugatti used the same game to ...

The Pagani Zonda is still one of the most eminently desirable supercars on the street today, making Ferraris, Lamborghinis and Porsches look downright plebian. But after eight years on the market, the ...

When Pagani announced the launch of the Huayra in 2011, a part of me was sad. And I guess I wasn't the only Pagani enthusiast that felt that way. Going twin-turbo was a bold move for the Italian ...

When it came time to develop the Pagani Huayra’s successor, the engine was the first and most important component to figure out. Horacio Pagani and his team worked closely with Mercedes-AMG to develop ...

Pagani is sticking to what it knows—for now. At a time when the rest of the auto industry is embracing electrification, the boutique hypercar maker says it will continue to build vehicles powered by V ...

When you’re arm-wrestling your new $2.6 million, 764 hp Pagani Huayra Roadster along Italy’s snaking Stelvio mountain pass with its 50-plus heart-pounding hairpin turns, you need your feet firmly ...

Ah, the good ‘ole Top Gear. You weren’t perfect, you know; in fact, sometimes you were a bit obnoxious, but boy do we miss you. Make no mistake, we think the current show is great fun to watch, and ...