Alix Earle and Pantene are joining forces. The Miami-based influencer has teamed up with the mass market hair care brand to launch a limited-edition “Unexpired Pantene” collection dropping Wednesday.

“Longer, stronger hair is a popular hair goal,” said Ashley Taylor, Ph.D., Gold Series Scientist. “Though for Black hair, growth is slower and much more prone to breakage due to its curly design. It ...

The Largest Hair Care Brand Addresses Societal Beauty Norms and Celebrates African American Hair CINCINNATI--(BUSINESS WIRE)--(NYSE: PG) – Pantene has helped to define “Beautiful Hair” for 40 years ...

CINCINNATI — Procter & Gamble’s Pantene hair care brand has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic. This material — a first for the hair care ...

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CINCINNATI--(BUSINESS WIRE)--Gold Series from Pantene, a Procter & Gamble hair care brand, has announced the launch of the New Lengths Collection, a new hair care regimen created by Black scientists ...