The scent, called Stay Awhile, debuts with Ulta Beauty at the end of May.

Scentbird is revolutionizing fragrance with AI personalization, affordable sampling and a curated subscription model for ...

Founder and CEO Owen Mears breaks down how he built a brand with a waitlist of more than one million people.

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. Layering has also gained popularity as fragrance obsessives crave not ...

Add Yahoo as a preferred source to see more of our stories on Google. Through her gender neutral, sensitive skin-friendly perfumes, Octavia Morgan tells her story through fragrance. (Photos courtesy ...

This is the third in our Global Beauty Hotspots series, unpacking the regional beauty market around the world, including Latin America, Australia, Scandinavia, Africa and East Asia. This article is ...

A luxurious vacation, all bottled up.

The Y2K trend is back in full force, with many of us diving headfirst into the nostalgia pool. While some early 2000s trends ...