The Perfume Shop and Deliveroo , the UK’s leading perfume retailer, are celebrating the success of their first retail partnership with plans to extend the service to further locations. Eau De-Liveroo ...

As Christmas arrives and a new year draws near, fragrance remains a cherished choice for gifting. The Perfume Shop, the UK’s largest fragrance retailer, has reported their top 10 best selling ...

The Perfume Shop said that “cool efficiency” allowed it to weather a challenging retail market to grow its revenue to more than £300m, according to newly-filed documents. The retailer, which is owned ...

At the heart of The Perfume Shop’s success lie three core values: expertise, passion, and care. The brand revolves around knowing perfumes “like no one else on the high street”, the managing director ...

Fragrance fanatics, rejoice. The Perfume Shop has announced it is launching a brand new advent calendar to celebrate its 30th anniversary - just in time for the Christmas countdown. Priced at £79.99, ...

The Perfume Shop has invested £2.5m into “industry-leading warehouse automation technology” at its Dunstable warehouse in a bid to reduce environmental impact and future-proof its distribution ...

Marketing Week (MW): Where is the The Perfume Shop positioned within the fragrance market? Michelle D’vaz (MD): We strive to be the authority in perfume, to lead, not just from a consumer point of ...

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Hannah is an investigative journalist covering retail issues from fake reviews and unsafe products to supermarket pricing practices. She's been at Which? for 12 years. A bottle of high-end perfume can ...