Cybercriminals are using AI to craft personalized scams, making phishing emails and fake ads harder to detect. All online ...

Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations, ...

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Missed our webinar on email personalization? With email the undisputed marketing ROI leader, you won’t want to miss this panel of experts and learn how personalization can dramatically increase open ...

When I was a junior college, I was running a business-to-business (B2B) startup called LiveVoice and was desperate to find a new way to land clients. We already provided a few different services ...

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart retailers know their best customers ...

Above the Treeline is testing a new addition to its Edelweiss suite of services for independent booksellers. Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

A Direct Marketing Association analysis shows that today there are more emails arriving in consumers' inboxes, but that the percentage of emails with personalized content has dropped from 38% to 22%.

More than one million low-income uninsured people are eligible for zero-premium cost-sharing reduction (CSR) silver plans through the Affordable Care Act (ACA) Marketplaces. However, many are not ...