The Style Theorists on MSN
Why Indie Brands Keep Getting Copied By Fast Fashion Giants?
This video digs into the POPFLEX copycat saga and why small fashion brands can get hit so hard by bigger companies. It ...
Forbes contributors publish independent expert analyses and insights. Experienced journalist who covers fashion, beauty and wellness. For millennials who grew up trading rigid denim for the stretchy ...
Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Drop everything now: Taylor Swift’s viral purple ...
Cassey Ho tells Mashable her biggest advice for content creators Credit: Mashable At VidCon 2026, Blogilates founder Cassey ...
Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...
Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...
PopFlex Active Designer Told Us It Was Her ‘Dream’ for Taylor Swift to Wear Merch Before Music Video
Taylor Swift’s “I Can Do It With a Broken Heart” music video proves that her lilac short skort will never go out of style. Of course, Swifties know it wasn’t the first time that the pop star donned ...
Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. Powered ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Look, I don't make all my fashion choices based on Taylor Swift's style, but I can't say I'm not a ...
“You Need to Calm Down,” because POPFLEX has just dropped Taylor Swift’s favorite skort in a new color. POPFLEX added a new shade — Royal Orchid — to the already expansive Pirouette Skort range of ...
Taylor Swift’s “I Can Do It With a Broken Heart” music video proves that her lilac short skort will never go out of style. Of course, Swifties know it wasn’t the first time that the pop star donned ...
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