The Luna Rossa team was established in 1997 by Bertelli with the original name of "Prada Challenge for the America's Cup 2000." The team won the Louis Vuitton Cup in 2000, with a record of 38 ...
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though in all matters of procedure and protocol they are represented by the Challenger of Record, in the case of the 36th America’s Cup, that being the Italians of Luna Rossa Prada Pirelli Team.