After mostly very muted iPhone Pro colors in the past, Apple struck out in a bold new direction with Cosmic Orange for the current model. That decision was credited with helping the company hit record ...

While most of us might say we prefer quality over quantity when buying new products, marketers have long known this not to be the case. Especially in product categories where more really is better ...

CHICAGO — Dairy foods consumers have flavor and color expectations. Strawberry milk should be a bright red hue while blueberry yogurt needs to be deep blue. Nacho sauce must look cheesy orange while ...

While most of us might say we prefer quality over quantity when buying new products, marketers have long known this not to be the case. Especially in product categories where more really is better ...