There's no requirement to have a buzzy, PR-filled product launch. Sometimes, a quieter approach can ultimately have the ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

After a launch, the real learning begins. Tech leaders share the signals and habits they use to turn user behavior, feedback ...

This article was produced by Harvard Business School Working Knowledge and features the insights of faculty members Tomomichi Amano and Jorge Tamayo. Harvard Business ...

As the global security market heads toward record growth, companies eyeing product launches must prioritize reputation management, or risk losing credibility before they gain market traction. Every ...