SAN DIEGO (FOX 5/KUSI) — Two San Diego powerhouses are joining forces. Pura Vida, the popular handcrafted jewelry brand known for its iconic friendship bracelets, has officially partnered with San ...
Ryan Heuser, Co-Founder and Former President of Paul Frank Industries, Is Pura Vida's New CEO "I'm excited to help reignite Pura Vida's creative and entrepreneurial spirit," said Heuser. "The brand's ...
Thrifty Jinxy on MSN
Pura Vida Bracelet: Black Friday Sale 2025
Save big on beautiful Pura Vida bracelets and jewelry during their Black Stack Friday Sale with 49% off sitewide! Do you own ...
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