Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s face it, we wanna know all the secrets to Jane Fonda’s ...

Olaplex's toning shampoo and conditioner help maintain blonde and gray hair at home. A set of Olaplex No. 4P and No. 5P is currently on sale for $85 at Walmart, a 55% discount. The Walmart Deals sale ...

Lollie is Newsweek's Beauty and Self Care Reporter based in London, U.K. In her role, she covers a range of topics from across the beauty, wellness and self care industry . She joined Newsweek in 2024 ...

So, you bleached your hair. You spent hours (and hundreds of dollars) at a salon — or took on a risky DIY — and you’re finally a light, bright blonde. Maybe even platinum! And it looks amazing…at ...

“Gray hair can become brittle more quickly because it loses natural oils and pigment, so it will be drier and more vulnerable to damage,” says Rogério Cavalcante, hairstylist, colorist and owner of ...