From two sets of handlebars to a chain that feeds through the wheel this bike ad somehow got through management ...

REI faces backlash over an Instagram ad showing a bike with two handlebars. The company said it was the result of a Meta AI ...

Meta's Advantage+ AI mangled an REI road bike ad for a week, adding extra handlebars and distorting a cyclist's face without ...

A deformed bike had social media convinced that REI used AI for its advertising, undermining the brand’s eco-friendly ...

The retailer apologized and said, “This does not align with our values.” ...

There's nothing quite as joyous as riding a bicycle in the warm sun. With spring and summer just a few weeks away, now's a great time to give your bike a pre-season tune-up. But if you don't have a ...

REI posted an AI-generated ad for a product, sparking internet backlash. A REI spokesperson blamed the altered image on Meta, Instagram’s parent company.

Yup, you read that right. Canyon Bicycles’ customers can now get authorized service for their bikes at REI. Why REI Co-op? Well REI is one of the nation’s largest specialty outdoor retailers and ...