Late rapper MF Doom’s estate sued Temu for selling counterfeit merchandise bearing his name, citing that they “devalue” the star’s trademarks. MF Doom, long considered to be one of the most impactful ...
The 2010s saw the advent of artist merch mingling with streetwear. Items were flipping on resell platforms for 3x the cost of concert admission. Across categories, fan gear became fashionable. The ...
In today’s music game, data is the co-pilot. Hip hop artists are using tools like Spotify for Artists and SoundCampaign to decode fan behavior and make sharper decisions. One of the most effective ...
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