If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

Selena Gomez’s vision for Rare Beauty breaks down unrealistic standards of perfection in the makeup industry. The brand’s mission is to help wearers celebrate the rarity that is their individuality, ...

The winners of this year’s Christmas ‘holiday race’ were decided months ago in terms of social influence, according to new ...

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I'm a makeup artist — here are the beauty products I loved throughout 2023. I love the Rare Beauty tinted moisturizer because it's lightweight but still has coverage. I need to have the Charlotte ...