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KFC has launched a “Kentucky Fried Chicken Rain” ASMR soundscape with Hatch. This collaboration allows KFC to connect with customers beyond the dining table and establish a presence in the wellness ...

The first artificial intelligence algorithm to pass the "Turing Test for sound" has been created, capable of producing sounds that fool humans into thinking they are real. Researchers from the ...

Sounds accompanying computer-animated content are usually created with recordings. Now, a new system synthesizes synchronized sound at the push of a button. Advances in computer-generated imagery have ...

Spotify’s new royalty system means so-called functional noises like the sound of rainfall will earn significantly less than traditional music files. In an attempt to crack down on “bad actors” using ...