Some would say that this is a last-ditch effort to revive the Red Lobster brand, but they have had other last-ditch efforts before, and they always seem to claw their way back to the surface.

Scoop out the meat from the head (including any red or green 'coral' or any ... but keep the claw pieces whole. Add the lobster shells to the pan with the hot oil and fry for a minute or two.