Cola-backed brand is stepping into the functional beverage market with Power Water, which bills itself as having more ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade on Thursday (Dec. 5) announced The Athletes ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become the ...

With the support of Mayor Rocío Adame, the 2025 Powerade Half Marathon was a resounding success in Playas de Rosarito, underscoring the local government’s dedication to promoting sports, community ...