Affordable, versatile, and flattering, Rita Ora Straight Leg Turn Up Jeans prove £20 denim can be both practical and stylish.

Primark’s £28 herringbone trousers are the autumn wardrobe essential we didn’t know we needed – chic, comfy and seriously ...

Save yourself from unending denim envy and grab this major find while stocks last (and by the looks of it, that won’t be very long) THEY’RE the perfect colour and length, and they also make your booty ...

The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

Primark says of the jeans: "Give your denim line-up a refresh with these mid rise barrel leg jeans. Made from 100% cotton in ...

Primark has received a lot of attention in the past week for its latest campaign centering around denim. The new marketing push has seen the slogan "In denim we can", plastered across on TV adverts ...

THEY’RE the perfect colour and length, and they also make your booty look amazing. But as you turn around, you very quickly realise that there’s a mega gap between your waist and the jeans you’re ...