and there’s a new “halo” logo mark and refreshed “Rocket red.” Its new visual storytelling featuring real clients will be diverse, and the data identity system was redesigned to be easie ...

As a market leader, Rocket Companies rebranding comes in the foreground of several court battles and fluctuating earnings ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 45 sec ago By Parker Herren - 18 min 46 sec ago By Erika Wheless - 23 min 46 sec ago 26 min 21 sec ago By Tim Nudd - 38 ...

The update for the Detroit-based firm includes a new red "halo" logo, wordmark, typeface and the acquisition of the domain name Rocket.com. Rocket officials say they plan to reveal the next step ...

The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known Rocket Mortgage brand — on Tuesday rolled out all new logos and branding ...

Rocket Mortgage has a new look. In its Super Bowl commercial, the mortgage lender will fully launch its brand refresh, which includes a new "halo" logo. Rocket Mortgage has long been one of our ...

Rocket is rebranding key businesses as part of its evolution. Amrock, the national title producer, settlement provider and appraisal management company, will be changed to Rocket Close ...