and there’s a new “halo” logo mark and refreshed “Rocket red.” Its new visual storytelling featuring real clients will be diverse, and the data identity system was redesigned to be easie ...

As a market leader, Rocket Companies rebranding comes in the foreground of several court battles and fluctuating earnings ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 45 sec ago By Parker Herren - 18 min 46 sec ago By Erika Wheless - 23 min 46 sec ago 26 min 21 sec ago By Tim Nudd - 38 ...

The update for the Detroit-based firm includes a new red "halo" logo, wordmark, typeface and the acquisition of the domain name Rocket.com. Rocket officials say they plan to reveal the next step ...

Rocket Mortgage has a new look. In its Super Bowl commercial, the mortgage lender will fully launch its brand refresh, which includes a new "halo" logo. Rocket Mortgage has long been one of our ...