One of watch culture’s most coveted colorways just found its way again onto Rolex’s flagship watch — and this time, it's more ...

From commemorative Oyster Perpetuals to an elite Daytona, Rolex’s 2026 novelties prove the original Oyster case is still the brand’s most important idea.

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Over the weekend, Roger Federer was spotted wearing a Rolex. Normally, this wouldn’t be ...

Watches and Wonders in Geneva has showcased new luxury timepieces from top brands like Rolex. Rolex, Patek Philippe, and Vacheron Constantin debuted new models this week. The event comes amid concern ...

The Rolex Day-Date continues to symbolize prestige in 2026, uniting precious-metal exclusivity with refined craftsmanship. This year’s Jubilee Gold Aventurine Dial release reflects Rolex’s expertise ...

That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...