I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

Last year, I took part in a course on “Road Safety Audit and Awareness”. During one of the lectures, a faculty member from the University of Chicago virtually joined and shared a personal experience ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. No doubt you have heard the phrase “When ...

Contrary to popular belief, the motto declaring a U.S. Postal Service carrier’s ability to deliver mail through sleet, snow and rain isn’t company policy. It isn’t even an official motto. The passage, ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.