SANTA CRUZ — There are many companies that call Santa Cruz home, one of which bears the name of its resident city. It is a brand whose name is represented by angular yellow letters amid a red circle ...

Walk down the sidewalks, drive along the boulevards, hang out along the beaches of Santa Cruz County, and you can”t not see it. It”s there on T-shirts, caps and hoodies. You”ll see it looking back on ...

After over 49 years of skateboard production Santa Cruz Skateboards will be celebrating their 50th Birthday, and what better way to do so than to throw a birthday party at the Santa Cruz beach ...

The limited-edition line will include eight skateboard deck designs, including a monster-sized deck (11’’ x 32’’). This is the largest skate deck Santa Cruz has made to date. It even comes complete ...

A Santa Cruz skateboard company is making a pitch to venture capitalists on Friday night's episode of "Shark Tank." Inboard Technology will show off its high-tech electric skateboards during the 9 p.m ...

Mr. Jim Phillips has been the creative force behind some of the most iconic graphics in skateboarding history. From the now globally-recognized Screaming Hand to the timeless, simplistic Red Dot, his ...

OneWheel riders are being asked to stop using their electric skateboards immediately, as there have been dozens of reports of injuries and even four reported deaths. 300,000 electric skateboards made ...

70 years ago, Godzilla arrived on cinema screens in Gojira. No one could have known back then that this giant atomic lizard would become an institution, spawning 38 films, several animated series, and ...