SANTA CRUZ — Lucas Musgrave is the coolest dad in the schoolyard. The tattooed, nose-pierced 39-year-old draws for 10 to 15 minutes on a brown paper lunch bag every morning for his 5-year-old son ...

SANTA CRUZ — There are many companies that call Santa Cruz home, one of which bears the name of its resident city. It is a brand whose name is represented by angular yellow letters amid a red circle ...

The limited-edition line will include eight skateboard deck designs, including a monster-sized deck (11’’ x 32’’). This is the largest skate deck Santa Cruz has made to date. It even comes complete ...

It's the time of year to reflect. 2025 is right around the corner, and if you're like me, you feel like 2024 simply came and went. While it might be true, that doesn't mean a lot of groundbreaking ...

A Santa Cruz skateboard company is making a pitch to venture capitalists on Friday night's episode of "Shark Tank." Inboard Technology will show off its high-tech electric skateboards during the 9 p.m ...

After over 49 years of skateboard production Santa Cruz Skateboards will be celebrating their 50th Birthday, and what better way to do so than to throw a birthday party at the Santa Cruz beach ...

Santa Cruz police officers are trying to identify a man who beat a store employee with a skateboard after he was caught shoplifting.Security cameras inside Outdoor World on River Street recorded the ...

SANTA CRUZ, Calif. (KTVU) - The Santa Cruz Police Department on Friday announced the arrest of a 33-year-old resident for allegedly assaulting someone with a skateboard last year. Officers arrested ...

Jeremy Scott's unique designs constantly buzz around the fashion industry, but now the designer has run into controversy with his Fall/Winter 2013 collection. Santa Cruz Skateboards has accused the ...