The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways to ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...

The coming full moon on May 3 will trigger the final spawning wave of black bass in Lake Travis. Many of our recent bass are bulging with ripe eggs. These late spawners are joined in the shallows by ...