It is a well-known story. Viagra was supposed to be a drug reducing high blood pressure. It did not turn out to be effective for this purpose. But researchers noticed that it induced erections. From ...

A coincidence is a remarkable conjunction of two or more incidents without an obvious causal connection between them. The word coincidence attracts two kinds of adjectives. One group implies no cause.

Serendipity, the accidental solution to a problem the problem-solver isn’t consciously trying to solve, is credited with some of science’s most important discoveries, from penicillin to super glue.

Dear event organizers - I've been holding out on you. Now, fall events are upon us. No - there isn't time to create amazing hybrid structures, or rethink events on a white board. But there is time to ...

About 700 years ago, a Persian poet wrote the story of three princes of Serendip, whose powers of observation and deduction allowed them to describe, based only on its tracks, a camel that was blind ...

Earlier this year, Selena Gomez fans enjoyed a sweet treat from the star. She teamed up with Korean pop group Blackpink to release the chart-topping hit “Ice Cream,” but there was so much more that ...

Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity. You know the saying “correlation does not equal ...