YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, ...

Shopify expanded its partnership with YouTube on Tuesday, per a company blog post. Eligible Shopify Plus and Advanced sellers in the U.S. can join the video-based social media network’s affiliate ...

Video sharing platform YouTube has announced an expansion of its partnership with e-commerce platform Shopify to include more brands in its affiliate shopping programme. With this expansion, ...

Expanding its social commerce presence, video platform YouTube is partnering with Shopify to allow creators to directly link to their Shopify store on their channels, according to a Tuesday blog post ...