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If you type 'soap cutting' into YouTube or Instagram you will be met with countless videos that have amassed thousands of likes. And the term is not a euphemism or code for anything other than exactly ...

Move over, Kinder Eggs: There’s a new obsession on YouTube and Instagram — and it has nothing to do with toys or makeup. Soap cutting is the new viral phenomenon that people are latching on to because ...

CONFIRMING that it’s absolutely impossible to pick what the next big internet trend will be, videos of people cutting bars of soap are going viral. And the trend is exactly as it sounds. The videos ...

Crisp black and white stripes on a smooth bar of soap create a mesmerizing contrast as it’s gently tapped, producing soft, rhythmic sounds. Each slice reveals clean, satisfying layers, making the ...

ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...