On Monday, Snapchat introduced a feature called Spotlight that will give more prominent promotion to public posts from its users. By Natalie Jarvey Senior Digital Media Editor TikTok’s influence is ...

Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content. Spotlight is being described as Snapchat’s answer to ...

Natalie Carder, head of paid social at Zenith, explores what Snapchat’s latest entertainment offering – Spotlight – means for marketers. On the surface, Spotlight looks uncannily like TikTok’s For You ...

TikTok now has another competitor to contend with: Snapchat. Snap is launching Spotlight, a new section of its app that will showcase user-created videos. Though it’s not the first time the app has ...

'The Best Snaps Show,' hosted by Salice Rose and Brent Rivera, will showcase posts from Spotlight and Snap Maps. By Natalie Jarvey Senior Digital Media Editor Snapchat wants to shine a light on some ...

Can a reimagined, algorithmic way to reward viral content take users away from TikTok? Can a reimagined, algorithmic way to reward viral content take users away from TikTok? is the editor of the ...

Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. By Taylor Lorenz In late November, Cam Casey, a TikTok star with over seven million followers, ...

Snapchat users, put on your thinking Snaps: The app company is launching its first program to pay creators for the most-viewed daily video posts, which will be showcased in a new TikTok-like feed.

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Snap is rolling out new ways for Snapchat creators to make money on the app — part of the company’s efforts to keep the most popular content creators on its platform in the face of ongoing competition ...