In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

According to a report in the Financial Times, the Japanese electronics giant has identified that it is falling behind rivals such as Samsung by spreading its marketing budget thinly across a range of ...

Rockstar Games just revealed the second trailer for its highly anticipated Grand Theft Auto 6, and several references in the new trailer have fans believing Sony does have a marketing deal with the ...

Sony is set to launch the Xperia 1 VII on May 13. Ahead of the event, leaked promotional material and images have confirmed several key features. The phone will come in three colors: black, green, and ...

Sony has reportedly "locked down marketing rights" to Rockstar's game-changing GTA 6 for its PlayStation 5 and upcoming beefed-up PlayStation 5 Pro consoles. Sony would be silly not to throw whatever ...