Gummy candy used to be quite predictable — consumers were in for a chewy candy that took some effort to unlock the juicy, fruity flavors inside. Then along came Sour Patch Kids, which took the ...

Sour Patch Kids just unveiled its new Chews—a candy that "breaks all the rules," which honestly feels very on-brand.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Sour Patch Kids is rolling out a huge wave of Gen Z-leaning candy innovations for 2026, including glow-in ...

Sour Patch Kids Glow Ups Hearts is the first seasonal shape to launch in the brand’s glow-in-the-dark lineup. Last year, ...

Many Americans have already loaded up on candy to hand out to Halloween trick-or-treaters later this week. In the lead up to the highly-anticipated holiday, an analysis published this month by ...

40 years ago, Sour Patch Kids debuted in the United States. Originally dreamed up in Canada, the iconic fruity chews have always lived up to the brand's slogan: Sour, Sweet, Gone. Sour Patch Kids have ...