The complexities of advertising finance terms in a language other than English landed a dealership in regulatory problems with the Federal Trade Commission. Cowboy AG, a Dallas company doing business ...

Toyota rolled out a Spanish-language augmented reality (AR) mobile ad that lets smartphone users see an immersive, interactive view of its 2020 Corolla. The clickable banner ad opens to overlay a ...

TAMPA, Fla. -- With Hispanics buying nearly one in five new vehicles in the United States, dealerships that ignore them are missing a big opportunity, say dealers and marketing vendors. Ricky Lopez, ...

If you lived in Miami for any length of time, you’ve likely seen his dimpled smile, blue eyes and moptop hair on Spanish-language TV, the sides of county buses and banners towed by airplanes cruising ...